As the world moves towards technological advancement, more businesses keep making use of modern forms of marketing their products.
Adinkra Experience is a new online marketing platform that offers a helps market indigenously African products.
Speaking at the launch of the online platform at the Movempick Hotel, the CEO of Adinkra Experience, Samuel Kofi Oduro-Acheampong explained that products that are put on their online platform must be made by Africans.
“It doesn’t necessarily have to be made in Africa. It has to be made by African to make it to our platform. There are a lot of Africans outside the country making strides with African products,” he said.
[contextly_sidebar id=”UO5guOWgRGvihKmQljABUnNDDV9Nsnal”]He said Adinkra Experience focuses on are the small scale enterprises because they hold a largest percentage of the economy.
“I chose to concentrate on them because I realised that if more attention is given to them, the economy will boom since they constitute a bigger portion of the economy,” he said.
According to Samuel, his concern is to help African businesses to also get onto the international market.
About Adinkra Experience
Adinkra Experience is a marketing and promotional platform that seeks to create opportunities for African entrepreneurs and Small- Scale Business to sell, promote and expand their brands globally.
Their various platforms include sales and exhibition programmes, social media and online shopping experience. Their e-commerce platform adinkraexperience.com has a strong focus on promoting made by Africa products and services and this preference reflects a lot in the total shopping experience offered on the website.
They offer a rangede rage made by African clothing and accessories, shoes, artifacts, music, paintings/artworks and more.
In March 2019, the platform will roll out its next set of categories called the content categories which includes books and literary materials by African writers, music and video contents by African creators.
Adinkra expresses various themes that relate to the history, beliefs and philosophy behind the African culture.
It is proverbial and considered an icon of wisdom depicted with symbols that illustrate life, historical events, human behaviour and attitudes, etc.
By: Kwame Dadzie | citinewsroom.com | Ghana