Facebook spokesperson Vanessa Chan confirmed the acquisition saying, “We are excited to welcome GrokStyle to Facebook. Their team and technology will contribute to our AI capabilities.”
In a note posted on its website, the company said it had “only scratched the surface of what is possible with computer vision.”
“Our team and technology will live on, and we will continue using our AI to build great visual search experiences for retail.”
It’s not clear exactly what team within Facebook GrokStyle and its “AI capabilities” will be a part of. But it’s another potential sign that Facebook plans to move deeper into shopping features.
The company has been steadily adding shopping features to Instagram, but hasn’t said much about similar shopping experiences in other places.
Enabling visual, camera-based search would certainly make sense if the company was looking to make it easier for users to connect with retailers. The fact that GrokStyle has previously been part of an augmented reality app is particularly interesting, given that Facebook is building out its own AR platform, including shoppable augmented reality features in Messenger.
–
Source:Mashable
Facebook spokesperson Vanessa Chan confirmed the acquisition saying, “We are excited to welcome GrokStyle to Facebook. Their team and technology will contribute to our AI capabilities.”
In a note posted on its website, the company said it had “only scratched the surface of what is possible with computer vision.”
“Our team and technology will live on, and we will continue using our AI to build great visual search experiences for retail.”
It’s not clear exactly what team within Facebook GrokStyle and its “AI capabilities” will be a part of. But it’s another potential sign that Facebook plans to move deeper into shopping features.
The company has been steadily adding shopping features to Instagram, but hasn’t said much about similar shopping experiences in other places.
Enabling visual, camera-based search would certainly make sense if the company was looking to make it easier for users to connect with retailers. The fact that GrokStyle has previously been part of an augmented reality app is particularly interesting, given that Facebook is building out its own AR platform, including shoppable augmented reality features in Messenger.
–
Source:Mashable