Many companies in the world are using digital marketing to reach a wider audience, connect more socially with prospective and existing customers whilst increasing the traffic visits to their websites.
Examples of digital marketing strategies are email marketing, SEO marketing, social media marketing, online advertising, public relations social media analytics and influencer marketing.
These strategies are easily implemented with digital marketing tools some of which are free to use to get business results.
However, anyone new to digital marketing must develop the right skills on how to use the tools for maximum results.
Digital marketing is enabling companies all over the world to engage with their target audience in a meaningful way and in real time unlike traditional marketing methods which are difficult in measuring and offer a one-way form of communication.
It’s also a more affordable method of marketing in comparison to traditional marketing, think of email marketing which allows you to share new product updates with your entire target audience in one email click as compared to an expensive billboard ad.
Some interesting and noteworthy statistics reveal that more users n the U.S are consuming digital media within mobile applications. According to TechCrunch, mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media.
This is not any different from Ghanaian digital users who are spending 77.61% of their time on Facebook thus being exposed to brand content and adverts on their NewsFeed.
As more and more Ghanaian businesses create social media accounts in a bid to attract the digital customer, it has become more imperative to provide these businesses with the right digital skills in managing their business accounts to achieve satisfactory return on investment (ROI) results.
Having a social media account goes beyond just posting your products and quoting a price. Loyal brand followers are now more interested in what value they gain from following a brand account and are more likely to purchase from a business account which shares video and photo tutorials than one which always keeps pushing a product.
Influencers in Ghana are also using Instagram massively to grow their following in niche industries so as to be attractive to brands who are interested in boosting their brand presence on the highly visual social media platform. It’s thus key for brands to learn how to identify influencers and how to work with them.
The upcoming Digital Marketing Workshop by BluePalmDigital is giving Ghanaian entrepreneurs that opportunity of learning how to use the above strategies to elevate their business growth on digital platforms.
The workshop is a full day event which will entail theoretical and practical group sessions on how to develop a digital marketing plan, SEO marketing, social media marketing, understanding social analytics and how to advertise on social media.
The one-day event is targeting entrepreneurs, liberal professionals, business managers, marketing teams and anyone interested in starting a career in digital marketing.
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By: BluePalmDigital