PZ Cussons Ghana has launched the second edition of the Cussons Baby Moments Competition in Accra.
The ultimate prize has been pegged at GHc10,000.
The contest seeks to build a greater bond between mothers and their babies and also to encourage family bonding amidst busy schedules of parents and guardians.
In an interview with Citi News after the launch, Business Unit Director of PZ Cussons Ghana, David Afflu, said the Cussons Baby Moment competition is here to stay.
“We were overwhelmed by the resounding success of Cussons Baby Moments Season 1. The huge participation and response from Ghanaian parents, families and guardians assured us that this was an activity that was here to stay. This year marks season 2 of Cussons Baby Moment in Ghana and theme for this year is ‘sharing magic moments.’ Once again, we aim to build on the excitement from last year and encourage families to bond with their children through capturing and sharing of pictures”.
Category Manager, Personal Care at PZ Cussons, Marian Boateng, also said her outfit is targeting more than last year’s entry which was over 500.
The entry period has been stretched from five weeks last year to eight weeks this year.
She said the second edition of the competition has seen some addition as an improvement on last year’s competition.
“What we are doing differently this year, is we just don’t want to give one person the 10,000 and that’s it; we understand that there are many underprivileged children out there, there are many mothers out there so we give the winner the opportunity to pick a Children’s Charity Home of their choice so that Cussons Baby as a brand can donate to that charity or a children’s ward of their choice.”
Father of the winner of the maiden edition, Eugene Parker, urged parents to take part in this year’s competition describing it as ‘fair.’
“I think it is clear; there is no partiality in this competition, it’s fair because we don’t know any of these Cusson’s people, we just voted and we won,” he said.
PZ Cussons says it has arranged with professional photographers to provide free photography sessions at various malls for parents for best shots for their babies.
These malls include; Accra Mall, Achimota Mall, the Junction Mall, Kumasi Mall, among others.
All that a parent needs to do is to take a picture of his or her baby with Cusson’s baby product displayed in the shot and upload on the brand’s website to stand a chance of winning.
The launch which took place at the Legon City Mall saw a number of parents especially mothers with their babies participating.
Other promos
PZ Cussons says plans are far advanced for the brand to introduce other promotions as leverage to meet customer’s expectations.
Some of these include the Baby Shower contest, Display-and-win with retailers, among others.
About PZ Cussons
PZ Cussons Ghana has been in existence in the Ghanaian Market for several decades with various household products in categories ranging from nutrition, home care, baby care and personal care.