Old Mutual is set to premiere a new pan-African singing competition in January 2020.
The competition, Amazing Voices, will have contestants from nine African cities – Accra, Kumasi, Mombasa, Nairobi, Bulawayo, Harare, Cape Town, Durban and Johannesburg – compete against one another for a grand prize of $100,000.
The show will be live on DStv and GOtv in Ghana, Kenya, South Africa and Zimbabwe.
Amazing Voices will have contestants unearthing their talents across gospel, pop and R&B.
The show will see celebrity selectors from each of the four countries selecting three groups from each genre after mass auditions to steer them through the elimination round before the winning group is chosen.
“Reality TV will never be the same again! Amazing Voices will take viewers on the musical journey with hopefuls from four African countries set to showcase their talents across three genres. This will make for compelling viewing and entertainment like never before and we are glad that the show will premiere on our platforms as this reaffirms Multichoice as Africa’s best storyteller,” says Nkateko Mabaso – CEO M-Net.
“Old Mutual is excited to be the title sponsor for a show we believe will bring Africa together in a unique and uplifting way. We believe that music is a universal language which is why it forms the basis of our business’s strategic sponsorship focus. Now, more than ever, we believe that the continent is ready for the unifying experience and amplification of talent we know Amazing Voices is going to deliver”, says Vuyo Lee, Chief Marketing Officer at Old Mutual Limited.
The show will kick-off with mass auditions then shortlisted groups will advance to the home ground battle, which will be the elimination stage.
After the elimination phase, three groups will advance to the grand stage where they will sing it out to win the main prize, in Johannesburg.
