Citi FM and Citi TV Staff walked the talk with a lunch on Friday comprising dishes prepared with rice produced locally.
This forms part of a campaign to encourage Ghanaians to consume locally produced rice to grow the Ghanaian economy.
The campaign was triggered by the CEO of Citi FM and Citi TV, Samuel Atta-Mensah.
Some of the staff said they were tasting local rice for the first time and after having a feel of the delicious rice, some staff encouraged the public to consume locally produced rice.
The dishes included plain rice, fried rice, curry rice and Jollof which were complemented by a variety of proteins like fish, beef, gizzard and chicken.
The excitement and satisfaction the staff gained from eating the locally made rice dishes got some to pledge their loyalty towards the consumption of local rice often.
The campaign, which has been taken a notch higher by Citi News, already fits into a Citi FM campaign dubbed ‘Operation Feed Yourself, which encourages farming for food security and economic gains.
It has been approved and supported by the Ministry of Food and Agriculture and the Ministry of Information.
Currently, the Ministry of Food and Agriculture, says it is in talks with 20 major importers of rice into Ghana to get them to rely on locally produced rice for both domestic consumption and export.
Institutions like the Ghana Buffer Stock Company have stepped in to support some rice farmers in the Upper East Region after Citi News reported about how their investments were going waste due to lack of a ready market for their produce.
Other media houses have also joined the campaign, as a conversation on the consumption of local rice is also ongoing on both traditional media and social media.