Citi 97.3 FM has launched a project aimed at encouraging growth and investment in the agribusiness space.
Dubbed the ‘Operation Feed Yourself’, the project seeks to provide the needed catalyst for people interested in Agriculture to venture into the industry.
Among other things, #OperationFeedYourself seeks to encourage people to use agriculture and agribusiness as a supplementary revenue source in the short term and to get as many people as possible to go into full-time farming in the medium to long term.
The campaign also seeks to get a lot more people into food production and processing.
Speaking on the Citi Breakfast Show, the Managing Director of Citi 97.3 FM, Samuel Attah-Mensah, said #OperationFeedYourself is “borrowed from the Kutu Acheampong era” to “drive people to re-ignite interest in agriculture. We are talking about people who are not farmers, middle-income earners, tertiary students and people who are in the urban areas to look at farming and agribusiness as another means to generate revenue, compliment the revenues and basically to feed themselves.”
The campaign will also consist of an on-air education on both Citi 97.3 FM and Citi TV as well as knowledge sharing through the creation of synergies between research institutions, input suppliers, government agencies, individuals and off-takers.
The first major event for #OperationFeedYourself comes off on December 7, 2019, at the Alisa Hotel in Accra.
To register for the event, click here or call 0558973973.
The event will be an agribusiness forum and fair that will feature various resource persons in agribusiness.
The forum will prepare participants to enable them to start their agribusiness journeys.
The fair shall also have various consultants, agencies, institutions and agribusiness firms to assist participants to plug into the agribusiness industry and the opportunities within.
#OperationFeedYourself will provide the needed avenue for Ghanaians to be self-sufficient and reduce the reliance on imports to sustain the populace.
It is expected that the campaign would result in abundant food for local consumption and processing, job creation and opportunities for import substitution as well as making the sector attractive again.