Citi FM’s campaign to get Ghanaians to consume made in Ghana products with an emphasis on locally produced rice has earned the company an honorary award from the Ghana National Chamber of Commerce and Industry.
The Chief Executive Officer (CEO) of Citi FM, Samuel Attah-Mensah recently launched the Buy Ghana Rice campaign to create awareness on the need to buy and consume locally produced rice.
The awards came in the category of Special Personality Awards, Special Corporate Awards and Regional Awards, with Citi FM being honoured with a special award for its contribution towards the campaign for the consumption of local rice.
CEO of the Ghana National Chamber of Commerce and Industry, Mark Badu Aboagye spoke highly of campaign and praised Citi FM’s CEO for his advocacy towards the consumption of local rice as indeed commendable.
“Your advocacy towards consumption of local goods is commendable. We are all looking at a point where Ghanaians will consume locally produced goods. In recent times, your advocacy towards the consumption of local rice has caught up with Ghanaians. We are all looking at how we can produce and consume and even produce more so we can export to promote our local currency. Our lands are very fertile. We can grow whatever we want to eat and then our manufacturing companies will also pick up. So I think Citi TV has done well and you deserve the award.”
The Chamber Business Awards which is a flagship initiative of the Ghana National Chamber of Commerce and Industry is designed to acknowledge and celebrate businesses and personalities who have demonstrated excellence in business practice.
Given the prominence and the theme for the awards as, “Digitizing the Ghanaian Economy for Competitive Edge in Globalized Markets, this year’s edition was held under the patronage of the Vice president, Dr. Alhaji Mahamudu Bawumia.
About ‘Buy Ghana Rice’ campaign
It fits into a Citi FM campaign dubbed ‘Operation Feed Yourself, which encourages farming for food security and economic gains.
It has been approved and supported by the Ministry of Food and Agriculture and the Ministry of Information.
The Ministry of Food and Agriculture, says it is in talks with 20 major importers of rice into Ghana to get them to rely on locally produced rice for both domestic consumption and export.
Institutions like the Ghana Buffer Stock Company have stepped in to support some rice farmers in the Upper East Region after Citi News reported about how their investments were going waste due to lack of a ready market for their produce.
Other media houses have also joined the campaign, as a conversation on the consumption of local rice is also ongoing on both traditional media and social media, and this is hopefully to reduce the importation of 330 million dollars’ worth of rice annually into the country.