MTN Ghana has launched its MOMO Poultry Value Chain Network Programme at Dormaa Ahenkro in the Bono Region.
The programme is to help Poultry farmers to make good use of Mobile Money (MoMo) in the poultry value chain.
MTN Ghana engaged stakeholders in the poultry industry in the Bono Region and launched the MoMo Poultry Value Chain Network which introduces the poultry farmers to the better ways of using Mobile Money (MoMo) service to make life simpler in the running of their business.
The MoMo Poultry Value Chain network forms part of the activities organized by MTN to celebrate the 10th anniversary of its MOMO transaction.
The Acting General Manager Northern Ghana Business District, MTN Ghana, Simon Amoh, said the MOMO Poultry Value Chain project was intended to ease the access to their money and the convenience of MoMo service and also to ensure that the entire value chain of the poultry system becomes covered including the cause of travelling long distance to pay for and buy products and service as well as eliminating the risks therein.
“This is, of course, the first we are launching here that is not to say that we would not do it in other places. All other places would be covered. But the choice is here because from statistics we have, we understand that poultry farmers from this part of the country produce 50 percent of the eggs we consume in Ghana and it is thus a big catchment area to start with and roll on to other areas. The benefits are enormous, the entire value chain of the poultry system is covered, they can buy feed, medication for the chicken and eggs. So within the value chain, mobile money plays a key role from start to the end. It would save the farmers from having to travel long distances to pay for and buy, ” Simon Amoh disclosed.
Chairman of the Dormaa Poultry Farmers Association, Mr. Dei Kusi, lauded the initiate of MTN saying it will be a source of relief to them.
He, however, lamented that financial constraints had been a major challenge for the poultry industry calling on banks to reduce their interest rates to enable them to acquire finance to run their business.
He also called on the government to assist them with a processing plant.