Citi FM and Citi TV’s first outdoor event to promote to promote the agribusiness and local production of food comes off today [Saturday] at the Swiss Spirit Hotel and Suites Alisa in Accra.
The event, dubbed “Operation Feed Yourself” forum and fair will feature various resource persons in agribusiness.
The purpose of the project is to encourage Ghanaians to engage in subsistence farming and also promote it as a viable business venture.
The programme was introduced by the Managing Director of Citi FM and Citi TV Samuel Attah-Mensah as part of activities marking the 15th anniversary of Citi FM.
“We are talking about people who are not farmers, middle-income earners, tertiary students and people who are in the urban areas to look at farming and agribusiness as another means to generate revenue, compliment the revenues and basically to feed themselves,” he explained.
The programme is also meant to prepare participants to enable them to start their agribusiness journeys.
The fair shall also have various consultants, agencies, institutions and agribusiness firms to assist participants to plug into the agribusiness industry and the opportunities within.
The project takes inspiration from the famous agricultural program administered in Ghana under military General Ignatius Kutu Acheampong.
It is expected that the project would result in abundant food for local consumption and processing, job creation and opportunities for import substitution as well as making the sector attractive again.