Old Mutual Ghana has once again demonstrated its passion for championing financial health for every Ghanaian.
Old Mutual champions the holistic future of its customers and the populace in general. The company constantly looks for innovative ways to delight its customers.
In line with this Old Mutual has launched a “Ride and Browse” trotro initiative for travel within Accra.
Pedestrians and users of public transport in the city have access to branded Old Mutual trotros which provide not only a free ride but free Wi-Fi in addition.
The trotros ply the Kasoa to Kwame Nkrumah circle, Ashiaman to Kwame Nkrumah Circle and Adenta to Kwame Nkrumah Circle routes.
Active riders on social media will get the chance to be part of this snap – post-win competitions.
There are two competitions running for this campaign:
- TROSKI SELFIE
Passengers on Old Mutual’s branded trotro would have to take selfies in the trotro, post on their Facebook and Twitter page with #troskiselfie and tag Old Mutual Ghana and stand a chance to win Airtime daily.
- SPOT MY TROSKI
This competition runs for individuals who are not on branded trotro. They will take a picture of Old Mutual’s branded trotro anywhere they see them, post on their Facebook and Twitter pages with #spotmytroski hashtag and tag Old Mutual Ghana to stand a chance of winning Airtime daily.
Head of Marketing and Operations for Old Mutual Ghana, Rita Adu Boateng said: “Most urban transportation in Ghana is provided by mini-buses and state/private-supported bus services, accounting for about 60% of passenger movement.”
“As a company passionate about helping the societies in which we work in thrive, we thought it a great idea to ensure that passengers enjoy their travel comfortably and safely while using the internet for free. People need to go to and from their various destinations and with our internet penetration as a country, the internet is no longer a luxury but a necessity for all,” she added.
“In conclusion, we are thrilled to be giving back to our community that has been very supportive. We truly believe in doing great things every day for everyday people,” the company added in a press statement.
About Old Mutual
Old Mutual Ghana is a Life Insurance and Pension Trust Company which provides life assurance and great pension benefits. Our purpose is to help our customers thrive by enabling them achieve their lifetime financial goals, while investing their funds in ways that will create positive future for them, their families, their communities and broader society.
