Impact/Setting: Huge, innovative, attention-grabbing/arresting. Visual interest and connection with the topic is very high.
Timing: capable of driving Monday morning conversations and setting the pace for weekly political discourse.
Content: affords the NDC the opportunity to advocate on a social or human interest issue. Message was well focused.
Politics/Communication: With Sammy Gyamfi as the torchbearer, he once again establishes himself and the communication directorate as a revamped and electrifying tool for the party
Context & Goal: Press conferences are expected to be used sparingly to draw attention to pressing issues, national emergencies and should be laser-focused. This press conference does exactly that.
Likely to be viewed as theatrical and gimmicky
Sundays are “slow” news days with people likely consumed by religious, family and other relaxation activities
Flip-flop: the NDC had initially criticized Sunday pressers. Also likely to be seen as following the trail of their opponents.
Draws attention to the NDC’s anti-galamsey efforts during their tenure.
Sammy Gyamfi is a top official of the party, no doubt, but this is still very different from a much higher official orchestrating the event with a lot more top-notch officials being present.