In this edition of the Citi Business Festival, Bernard Avle speaks to Grace Anim-Yeboah, the business banking director of Absa Ghana, about keeping your business alive during a crisis.
She focused on four elements that will determine whether or not a business will serving a crisis such as COVID-19.
These are; the quality of leadership; strategy; cashflow, which she described as the breathe of a business and the values the organization bring to customers.
The 2020 edition of the Citi Business Festival is sponsored by Absa Ghana.
Listen to the podcast below.