The Board of KGL Technology Limited, in consultation with the leadership of both the National Lottery Authority(NLA) and Association of Lotto Marketing Companies(ALMC), are to set up a Welfare Fund.
The fund is aimed at availing funds to be solely accessed by all officially licensed Lotto Marketing Companies under the National Lottery Authority.
“The fund seeks to promote the shared objective of improving revenue generation, by enhancing operations of Lotto Marketing Companies under the Authority,” a statement from the Public Relations Unit of NLA noted.
The Boards and Leadership of KGL, NLA and Association of Lotto Marketing Companies are in final stages of discourse to settle on the seed amount as well as the criteria and modalities for Lotto Marketing Companies to access funds, which will go a long way to address the welfare challenges and concerns.
KGL Technology Limited, according to the statement is the driving force behind the initiative.
“It is an equally licensed Online Lotto Marketing Company that owns and operates Keed-NLA’s online and *959# platform. KGL Technology Limited through the Keed-NLA’s suite of online games, remains committed to both the revenue-generating objectives and welfare of the collective. It is with this intent that, KGL Technology Limited is leading the charge and committing sustainable financial and resource investment into Corporate Social Responsibility aligned to the National Lotto Act 722,” NLA added in the statement.
A core mandate of the National Lottery Authority(NLA) is to market and sell differentiated lottery products to create a viable revenue stream for the Government’s development agenda.
“KGL Technology Limited’s operation of the Keed-NLA’s online and *959# platform and its subsequent positive impact on growing revenue and player acquisition has fast become an integral wing of the National Lottery Authority(NLA). KGL’s efforts in assisting the Authority to achieve its goal for the Consolidated Fund have been even more significant with the challenges of the Coronavirus pandemic.”
“Together, the NLA, KGL Technology Limited, and Association of Lotto Marketing Companies will take pragmatic steps to improve the conditions of the collective body of Lotto Marketers starting with this Welfare Fund. All finalized details after the discourse will be communicated to all stakeholders in due course,” NLA added in the statement.
