The Managing Director of events management company E-volution International, Fred Darko, has urged event organisers to make sure that they adapt to the new ways of doing things following the COVID-19 pandemic.
He made the remark after his company put together the maiden edition of the annual Spark Up Investment Summit.
“There has been a cancellation of many prominent events and festivals, including sporting events, exhibitions and concerts, leading to the loss of revenue. Restrictions imposed due to the pandemic have also impacted audience participation in smaller events and private occasions such as weddings and funerals. These are unprecedented times and like every other industry, the events management industry has had to adjust to the new ways of doing things,” Mr Darko said.
The first COVID-19 case in Ghana was confirmed in March 2020. Following that, some restrictions were imposed in the country, including a reduction in the number of people who would be present at events and a reduction of the number of hours that events could go on.
The restrictions have compelled event organisers to look for different ways of organising events.
“Ranging from reduced audience capacity to relying heavily on digital platforms to reach our targets, the events management scene has seen a total turnaround. It is with this mindset that we coordinated and managed the maiden edition of the Spark Up Investment Summit.”
As part of these new ways to get these events done, E-volution International put together the Spark Up Investment Summit, which came off at the Kempinski Gold Coast Hotel, which saw the president of Ghana, the Minister of Finance, the Minister of Trade and Industry, the Minister of Information and the CEO of the Ghana Investment Promotion Centre in attendance.
“Events of such nature require meticulous planning and preparedness, especially with the onset of COVID-19. Specialising in the creation of distinct events, our goal was to maintain an excellent standard of preparedness and that is what we brought to the organizing of this summit,” Fred Darko said of the event.
About E-volution International
E-volution International is a leading events management company which offers services such as brand activation, experiential marketing, audio-visual production, advertising and event management.
The company prides itself with creating and managing scripted and unscripted events that have unique content suited for its global audience. The Events Management Company is well-versed in the art of connecting brands and consumers, creating a sense of belonging.