A leading provider of mobile-delivered insurance and health services in emerging markets, BIMA, has emerged winner of the Mobile Insurance Leadership Award at the 2021 Ghana Insurance Awards held at Kempinski Hotel in Accra.
The award recognised BIMA’s commitment to building a stronger, more accessible insurance sector in Ghana, by enabling its customers to access vital health and insurance services.
The award also recognised BIMA for having the best business practices in the sector.
At the awards, BIMA’s Head of Field Sales, Thomas Asampong, said: “We are extremely honoured to receive such an award. Since we launched in Ghana 11 years ago, we have served over 2.4 million families. We’ve also provided quality medical advice, through our award-winning BIMA Doctor service. This has proven even more valuable throughout the pandemic when customers and their families have needed to stay home or may have been too scared to visit a hospital. Our simple services give families peace of mind at difficult times and a financial safety net when they need it.”
“We are committed to protecting Ghanaian families not just with mobile insurance but also with access to telemedicine. We are also excited about the future and establishing innovative partnerships that will enable us to provide more value back to our customers,” he said.
As a leader in mobile delivered insurance, in just 2 minutes customers can register for BIMA products through a paperless process and pay from just Ghs10 per month through their mobile device, be covered in case of hospitalization, accident, or loss of life, and 24/7 unlimited access to a BIMA Doctor.
Premiums are paid via Airtel Tigo, MTN, and now Vodafone platforms. BIMA doesn’t only sell insurance policies but also sells solutions to their cherished customers.
As part of BIMA’s Customer centricity Agenda, BIMA in partnership with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) has launched ten (10) Customer Experience Centers in Chorkor, Suame, Ejisu, Madina, Tema, Cape Coast, Sunyani and Tarkwa among others to bring customer service and claims to the doorsteps of customers.
The Ghana Insurance Awards is a yearly awards scheme organized by Exodus Communications with the aim to educate, encourage and reward players and stakeholders in the Insurance sector who have been working hard across the country amidst the Coronavirus pandemic.
About BIMA
BIMA is a ground-breaking global company that uses mobile technology to deliver vital, affordable, and easy-to-use insurance and health products that millions of people need but have not been able to access through traditional channels.
BIMA combines the power of mobile with a human approach to offer a unique and unparalleled service to customers in emerging markets across the world.
BIMA has revolutionized the healthcare and insurance industry in these markets. In just 10 years, BIMA has reached 25 million active subscribers in Asia & Africa.
