• About Us
  • Contact Us
  • Photo Gallery
  • Privacy Policy
  • Terms of Use
  • Citi TV
Saturday, September 23, 2023
Citinewsroom - Comprehensive News in Ghana
  • Home
  • News
  • Business
  • Sports
  • Showbiz
  • Opinion
  • Infographics
  • Listen To CitiFM
  • Videos
No Result
View All Result
Citinewsroom - Comprehensive News in Ghana
  • Home
  • News
  • Business
  • Sports
  • Showbiz
  • Opinion
  • Infographics
  • Listen To CitiFM
  • Videos
No Result
View All Result
Citinewsroom - Comprehensive News in Ghana
No Result
View All Result

Syndicate to become commercially viable – Oppong Nkrumah to media houses

Citi NewsroombyCiti Newsroom
May 31, 2022
Reading Time: 2 mins read
ShareShareShareShare

Minister for Information, Kojo Oppong Nkrumah, has called on media houses in the country to consider syndication as a means of improving their market potential and commercial viability.

According to him, the opening up of the media landscape has led to the creation of hundreds of media houses many of which are not economically viable.

The former broadcast journalist says smaller media houses combining their market shares to create a larger footprint for programming can command significant revenues, with which they can pay their journalists better.

“As more and more media houses open, the reality on the other side is that the commercial market for media operations is not expanding that much. What it means is that more and more of these media stations are fighting for the same revenue.”

“So right from the onset, one of the things I want to encourage you to do is to explore ways to syndicate the radio station with other like-minded stations in the region or across the country to tap into the market potential of those stations to grow the listenership of the station and be financially viable,” he added.

He was speaking at the opening of Oil City Radio, a new radio station in Takoradi in the Western Region, on Monday, May 30, 2022.

The highest contributor to Ghana’s low ranking in the new framework for measuring press freedom, according to the Reporters Without Borders (RSF) 2022 World Press Freedom Index, is the poor economic state of media houses and journalists.

According to the report, economic factors greatly influence media work in Ghana. Poor salaries for journalists and the lack of financial sustainability of some media houses make a number of media houses economically less viable.

This the Minister suggested that to remedy the problem, it is important for media houses to consider syndication of programs and revenues across multiple platforms to assure the financial viability of some struggling media houses and therefore assure the freedom of the journalists to do their work without financial inducements.

The newly opened radio station is expected to serve Kwesimintsim, Apremodo, Anaji, Airport Ridge, among other communities, to educate and sensitize locals on the development agenda of the regional administration and project business opportunities in these areas.

ShareTweetSendSend
Previous Post

Boy killed by lightning strike left in the open over fear of ‘thunder god’

Next Post

S3kyerewaa releases ‘Here I Stand’ and ‘Martyrs’

Related Posts

General

Bagbin calls for strategic action to improve democratic governance in Ghana

June 13, 2023
Top Stories

Be circumspect in your reportage – NPP Volta Regional Chairman to media

January 3, 2023
General

Prof. Karikari charges partisan media houses to declare their stance politically

February 27, 2022
News

‘Be cautious in coverage of Asantehene-Dormaahene fracas’ – GJA to media

January 19, 2022
General

Maiden media capacity enhancement program opens in Kumasi next week

January 6, 2022
ACP Kwesi Ofori
General

Police committed to ensuring more cordial relationship with media – ACP Ofori

November 5, 2021
Next Post

S3kyerewaa releases 'Here I Stand' and 'Martyrs'

TOP STORIES

NADMO warns of more heavy rains after Accra floods

September 23, 2023

No wrongdoing in GNPC-LITASCO phase 6 re-financing – Energy Ministry

September 23, 2023

Justice for Ghana urges EC to decentralize limited voter registration exercise

September 23, 2023
Load More
ADVERTISEMENT
Citinewsroom - Comprehensive News in Ghana

CitiNewsroom.com is Ghana's leading news website that delivers high quality innovative, alternative news that challenges the status quo.

Archives

Download App

Download

Download

  • About Us
  • Contact Us
  • Photo Gallery
  • Privacy Policy
  • Terms of Use
  • Citi TV

© 2023 All Rights Reserved Citi Newsroom.

No Result
View All Result
  • Home
  • News
  • Business
  • Sports
  • Showbiz
  • Opinion
  • Infographics
  • Listen To CitiFM
  • Videos

© 2023 All Rights Reserved Citi Newsroom.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT