Ghana’s first indigenous textile brand, GTP, has announced that it is set to become a premium full fashion house after 56 years of operating as a textile manufacturer.
The announcement was made at the official unveiling of the new GTP Brand and its tag line “Life. Styled” at a ceremony in Accra.
Fatoumata Doro, Managing Director, GTP shared how the repositioning exercise will guarantee customer satisfaction. She said, “As a group, we are very excited about the business outlook after the repositioning, as it will give us the opportunity to do more for our loyal customers.
We are set to transform the face of fashion in Ghana and beyond with the roll-out of our first retail shops offering carefully curated ready to wear for everyone. This will be underpinned by our strategic digital focus serving our customers both online and offline.”
“Internally, the brand refresh has already begun with our employees through a series of policies and exercises to carry them along. We can already see the improvement and cannot wait to share it with our wonderful customers,” she added.
The brand transformation will see GTP adopting new methods to increase exports and ensure product availability. GTP will also reinforce its corporate social investments focusing on strategic Environmental, Social, and Governance (ESG) initiatives, which will include diversity, women empowerment, empowering tailors and waste management programmes.
Augustine Amporful, Brand Executive at GTP, explained that “by saying “Life”, we intend to present GTP as a way of expressing a premium life. The word “Style” is associated with elegance, class and exclusivity, which are attributes that premium people are passionate about.”
GTP is West Africa’s leading print and textiles brand and the first indigenous Ghanaian textile brand launched unto the Ghanaian market in January 1966. The mission of the company is to create, develop, produce and sell quality African prints of Ghanaian heritage that will make consumers feel good and culturally in tune.