30 traditional caterers have received training in digital and social media marketing skills by Africa Skills Hub in partnership with the SKILL UP Ghana Project implemented by the International Labour Organization (ILO).
The training was held at Sokode in the Volta Region from 5-8 September 2022, under the auspices of the Ghana Tourism Federation (GHATOF).
The program is a step toward business recovery for those in the tourism and hospitality industries, which were among the most severely affected by the COVID19 pandemic, endangering their enterprises and affecting their livelihoods.
From the National Project Coordinator of ILO’s SKILL UP Ghana Project, Mr. Frank Kwasi Adetor underscored the importance of the acquisition of digital and social media marketing skills in this era of digitalization.
He encouraged them to take the session seriously so as to be able to impart the knowledge onto their colleagues who could not have the opportunity to participate in the training.
“The digital age makes room for every micro, small and medium enterprise no matter your location, the only thing is to embrace it ” said, Mr. Daniel Amoako Antwi, Executive Director, Africa Skills Hub.
Beneficiaries are expected to use the newly acquired knowledge and skills by applying the fundamentals of using social media to effectively engage with the target audience, as well as to create an action plan that combines the key social media networks and tools to aid the growth of their respective businesses. This is because digital technologies have significantly changed the global economy, increased income, and reduced poverty.
Ghana Tourism Federation, Executive Secretary Mr. Emmanuel Frimpong, said, “The participants’ interest in leveraging Facebook and other social media platforms for their businesses, as well as the information they have received in this regard, astounded me.”
He urged additional partners to join forces with GHATOF to train a lot more people in the industry in social media marketing, fundamental accounting, and other skill-development fields that can help these entrepreneurs enhance their offerings and hire more people.
The SKILL UP/Global Programme on Skills and Lifelong Learning is implemented by the Skills and Employability Branch of the ILO and funded by the Norwegian Agency for Development Cooperation (NORAD) in collaboration with the Commission for Technical and Vocational Education and Training (CTVET) Ghana.
About Africa Skills Hub
Africa Skills Hub (ASH) is a development and social enterprise-oriented organization based in Ghana that helps to build skilled African youth as agents of change in their communities.
Africa Skills Hub with its Digital Academy Initiative seeks to be a training vehicle for creating pathways for digital careers and building technical capacities for digital businesses.