The Institute of Public Relations (IPR) Ghana has challenged its student chapters to develop ethical communication strategies for political parties ahead of the upcoming general elections.
Speaking at a competition for the student chapters as part of their 50th-anniversary celebrations, the President of IPR- Ghana, Esther Cobbah highlighted the value of PR in promoting a peaceful election and contributing to national development.
“We are focusing on using PR to create value for the nation; and what more can be valuable for Ghana today than a peaceful election?” she said
The competition, dubbed “Students’ Time” was held under the auspices of the Faculty of Public Relations, Advertising, and Marketing (FOPAM).
Discussing the theme for the celebration; “PR for Value Creation”, Ms Cobbah called on students to continuously add value by availing themselves to apply the knowledge from the classroom through volunteering.
She added that IPR-Ghana was committed to nurturing the next generation of ethical PR professionals who would contribute their quota to national development.
Pitch competition
To mark the occasion, PR students from UNIMAC-IJ and their colleagues from the University for Professional Studies (UPSA), Accra, pitched PR strategies to encourage political parties in Ghana to engage in ethical communications for peaceful elections.
They presented a campaign titled ‘Truth for Tomorrow’ with the theme “Dwen Hwɛ Kan”; to wit, “Think and Look Ahead”.
It called on politicians and political communicators to consider the impact of their words and actions during any form of communication to promote peace and responsible political communication discourse.
As part of the programme, the UniMAC-IJ students’ chapter of the IPR-Ghana, led by James Oracca-Tetteh, a level 300 PR student, was officially inaugurated.
Amanda Amamu and Daniel Anane Afari from UniMAC-IJ led the charge for their institutions, while Nicholas Sarpong and Muniru Nashira represented UPSA. They were presented with certificates of participation.
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