In the fast-paced world of technology, artificial intelligence (AI) has transcended its status as a mere buzzword to become a powerful catalyst, driving a profound transformation in the consumer electronics industry.
Prateek Suri, the pioneering CEO of Maser Group, stands at the helm of this revolution, steering his company not only to embrace AI but to harness its potential in ways that resonate with the dynamic expectations and ethical values of today’s consumers.
As someone who is fanatical about fitness, Suri is particularly enthusiastic about the potential of AI in wearable technology. “Wearable devices equipped with AI empower individuals to take proactive control of their health and fitness,” Suri explains. These AI-driven devices track various aspects of physical activity, monitor health metrics, and provide personalized insights that help users achieve their wellness goals. With the ability to seamlessly integrate into daily routines, AI-powered wearables are redefining the concept of personal health management.
According to a report by Gitnux, the AI in the consumer electronics market is forecasted to hit $37.2 billion by 2027, with an estimated Compound Annual Growth Rate (CAGR) of 14.2% from 2020 to 2027. This rapid growth underscores the increasing importance of AI in the devices we use every day.
AI is dramatically improving the computational capabilities of consumer electronics. From simple predictive models that personalize user interfaces to advanced neural networks that enable image and speech recognition, AI is everywhere. “At Maser, we are integrating machine learning (ML), deep learning (DL), and reinforcement learning (RL) into our products to ensure they not only meet but anticipate the needs of our users,” Suri states.
For example, smart thermostats—now a staple in many homes—automatically adjust the temperature by learning from user behavior and predicting future needs. “These thermostats integrate sensory data and process it through AI to make real-time decisions and adjustments, creating a comfortable living environment without requiring constant input from the user,” Suri elaborates.
Similarly, technologies like natural language processing (NLP) and computer vision are making consumer devices more intuitive and user-friendly. Devices can now respond to voice commands and visual inputs, offering a seamless interaction experience. “The ability to analyze audio and visual data streams in real-time is crucial for these applications,” Suri notes. “It requires efficient processing capabilities and advanced algorithms to accurately interpret human languages and gestures.”
Maser is pushing the boundaries of what AI can do in consumer electronics. Suri points to the AI-driven capabilities of Maser smartphones, which leverage AI to identify images, perform searches based on photos, and enhance camera parameters. “Our smartphones are designed to understand the user at a deeper level, offering features that not only simplify tasks but also enrich the user experience,” Suri explains.
He also highlights Maser’s development of smart refrigerators, which incorporate object recognition technology to track and analyze the contents inside. These refrigerators can monitor food quantities, generate shopping lists, and send notifications to users via SMS. “Our smart fridges maintain smart inventories and integrate with voice assistants for seamless operation through voice commands,” Suri says. “This is just one example of how AI can make everyday life more convenient.”
Suri acknowledges that Maser is not the only company incorporating AI into its products. Giants like Apple, with its iPhone X, and Huawei are also leveraging AI to enhance user experiences. Samsung’s Bixby assistant, for instance, offers features like object identification and language translation, pushing the boundaries of what AI can achieve in consumer devices.
But for Suri, it’s not enough to simply adopt AI. Maser is committed to applying AI in ways that resonate with evolving customer expectations and ethical norms. “In the age of AI, companies that succeed will be those that not only leverage technology but do so in a manner that is responsible and aligned with the values of their customers,” Suri emphasizes.
As AI continues to revolutionize consumer electronics, Maser is positioned to lead the charge, combining cutting-edge technology with a commitment to ethical innovation. “Our goal is to ensure that our AI-driven products not only meet the needs of today’s consumers but also anticipate the challenges and opportunities of tomorrow,” Suri concludes.
With leaders like Prateek Suri popularly known as Technology tiger of Africa and youngest billionaire on continent on the frontlines, the future of AI in consumer electronics promises to be not only innovative but also deeply attuned to the needs and values of a rapidly changing world.
