The countdown is finally on for Achimota Retail Centre’s carnival of unbeatable discounts, and special bargains for shoppers at this year’s Black Friday sales, as the mall’s tenants have begun hacking down prices to clear stocks and replenish for the impending festive season.
ARC Management says it is taking this year’s Black Friday sale experience to a higher level for customers and patrons by ensuring easier access to discounted merchandise and also by spicing up proceedings at the centre with exciting variety entertainment, live radio broadcasts on the sale and soothing ambient music.
Although the traditional Black Friday sale is set for the last Friday of November, Achimota Retail Centre triggered off its sale fiesta much earlier in the month with a mini sale – a side-walk sale for ‘early bird’ shoppers which, according to Management, will dovetail into a highly anticipated four-day Black Friday Fair slated for November 28th to December 1st at the huge open-air court at the centre.
“Our tenants are excited about this year’s Black Friday sale and have been working tirelessly to offer an impressive array of discounts and promotions that cater for all tastes and preferences,” Mrs Linda Pappoe, Marketing Manager told reporters today, adding that quite a number of retailers have already slashed down prices and announced incredible deals ahead of next week’s Black Friday Fair at the centre.
Indeed, random checks at a number of stores at the centre confirmed stunning price cuts on a variety of consumer goods, while others are feverishly gearing up for a predictable encounter with eager shoppers on Black Friday, with promises of surprising discounts, deals and promotions for customers.
For instance, LC Waikiki, the top global fashion retail brand says it cannot wait till Black Friday and so has already begun its seasonal sale, offering customers a string of discounts ranging from 10% up to 70% on all red-tagged items in its store. The Manager says this incredible offer could run beyond Black Friday into the festive season.
Telefonika, the popular phone outlet, has cut prices on selected items by up to 50% and is offering free giveaway packages of accessories for every phone purchase, while Brands-WA, dealers in authentic watches and executive fashion accessories has announced a 10% discount on selected products.
Pacific Fashion, a retailer in African and global fashion designs says it is offering a straight-out discount of 20% on all clothing and perfumes, while King’s Bazar, the men’s executive fashion store is already handing down handsome discretionary discounts for shoppers who purchase more than a single item.
Children are not left out of the Black Friday fever as ARA, Achimota Mall’s Children’s recreational haven, has announced a 10% discount for games at its playground and says it will extend a similar price cut for children’s toys and play items at the Black Friday Fair which opens next Thursday. Food vendor, Rocco Mama, which claims to have unilaterally launched its own version of ‘Black Friday’ over the past two months, will now discount its popular ‘Hot Chicken Burger’ from the regular price of Ghc 185 to only Ghc 99 on Black Friday.
“The ultimate purpose of a sale like Black Friday is to enable our customers to derive the benefit and satisfaction of good deals and bargains. We and our tenants acknowledge this fact very well and that’s why we have launched early and are doing everything to ensure that starting this week, every visit to the Centre becomes a rewarding and pleasurable experience for all our shoppers,” said Alice Coleman, ARC’s new Centre Manager.
“What makes this year’s Black Friday so special is that our stores present quite a wide variety of deals and offers for shoppers. The stores are heavily stocked for the season and are fired up for the big sale. We are determined to make this year’s Black Friday a far more memorable experience than ever before,” the Manager said.
Achimota Retail Centre is located at Dome, off the Accra-Nsawam highway and serves a large cluster of communities in the Ga East Municipality. For nearly a decade, the centre has brought modern, convenient and safe one-stop shopping to families residing in the south-eastern quarter of Accra, including the Kwabenya and Ashongman Estates, Tantra Hills, Ofankor, Dome and the Achimota township.
