Hollard Ghana, a leading insurance group, has renewed its partnership with Citi FM and Channel One TV for the 2025 Heritage Caravan, marking the fifth consecutive year of collaboration.
The group, comprising Hollard Life Assurance and Hollard Insurance Ghana, has made substantial financial commitments to support the initiative, which they regard as pivotal in promoting local tourism in Ghana.
“We at Hollard Ghana are thrilled to renew our partnership with Citi FM and Channel One TV for the fifth consecutive year of the Heritage Caravan. This initiative perfectly aligns with our values of enabling a better future through community engagement and cultural preservation.
“Just as we provide protection and peace of mind to our clients through our insurance offerings, we are proud to support the Caravan in safeguarding and celebrating Ghana’s rich heritage. We look forward to another incredible journey with the 2025 Caravanites,” Group Head, Marketing, Corporate Affairs and Customer Experience. Cynthia Ofori-Dwumfuo intimated.
Excitement is mounting as the 2025 Heritage Caravan, set to run from March 2 to 9, 2025, approaches. Renowned for its immersive cultural experiences and breathtaking scenic journeys, this year’s event promises even more thrills, surprises, and unforgettable memories.
The Heritage Caravan, a flagship initiative of Citi FM and Channel One TV, has grown into one of Ghana’s most anticipated annual events.
Following the resounding success of the 2024 edition, lauded for its flawless organization and engaging activities, the 2025 Caravan is poised to surpass expectations.
Over eight days, participants—affectionately called “Caravanites”—will journey through 14 regions, uncovering the country’s cultural, historical, and natural wonders. Starting in the Greater Accra Region, the 2025 edition introduces an exciting new twist to kick off the adventure.
Frema Adunyame, Head of Events and Partnerships at Channel One TV and Citi FM, hinted at a surprise that will set this year’s journey apart. She expressed her excitement over the overwhelming response to this year’s event:
“We are overwhelmed. Last year, it took two weeks to sell out after communication was broken. This time, the entire event sold out in just three days.”
With the 2025 Heritage Caravan fully booked, over 300 participants have secured their places, eager to explore Ghana’s rich heritage and vibrant culture.
Supported by Hollard Ghana, the Ghana Tourism Authority, and OmniBSIC, the Caravan continues to cement its reputation as Ghana’s premier travel and cultural event. These partners remain committed to delivering an extraordinary experience for adventurers and culture enthusiasts alike.
About Hollard Ghana
Hollard Ghana, comprising Hollard Insurance and Hollard Life Assurance, combines deep local knowledge with the global expertise of an international brand operating in 18 countries worldwide. With a 25-year presence in Ghana as Metropolitan Insurance, Hollard has evolved into a trusted provider of innovative insurance solutions tailored to the unique risks faced by Ghanaians.
Hollard offers a range of life and general insurance products, including funeral, personal accident, motor, business, travel, and home insurance. Customers can access Hollard’s services nationwide through office branches, Hollard 2U franchise shops, Shell Fuel Station Welcome Shops, Melcom stores, and online platforms at www.hollard.com.gh and www.jumia.com.gh.
The Heritage Caravan partnership exemplifies Hollard Ghana’s commitment to fostering cultural heritage and community engagement while reinforcing its leadership in the insurance industry.
Heritage Caravan 2025 officially sold out as excitement peaks
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