The Citi FM Foundation, the corporate social responsibility (CSR) arm of Citi FM and Channel One TV, has been honoured at the MTN Heroes of Change Season 7 Grand Finale, receiving recognition in the prestigious Media Heroes category.
The accolade, which comes with a GHS 30,000 cash prize, a plaque, and a citation of honour, celebrates the Foundation’s impactful community-focused initiatives that go beyond the traditional role of journalism.
The award acknowledges the Foundation’s unwavering commitment to addressing societal challenges through targeted interventions in health, education, and disaster relief, among others.
At the ceremony, General Manager of Citi FM and Channel One TV, Bernard Avle, reaffirmed the media organisation’s dedication to using its platforms to drive meaningful change in society.
He emphasized that journalism must not only inform but also inspire action and directly contribute to national development.
Joining Mr. Avle at the event was the Managing Director of Citi FM and Channel One TV, Samuel Atta-Mensah, who has also played a key role in advancing the station’s CSR efforts.
The Citi FM Foundation has spearheaded several impactful projects, including the Help A Christmas Child initiative, which supports underprivileged children during the festive season, and the Citi Opportunity Project on Education (COPE), which provides scholarships to brilliant but needy students.
A notable highlight of the Foundation’s recent work includes its leadership in the nationwide relief effort during the Akosombo Dam spillage disaster. The Citi FM Foundation mobilised resources and constructed emergency shelters for displaced families in Mepe.
In addition to housing, the Foundation also established a clinic to provide essential healthcare services to flood victims—an initiative that brought dignity, stability, and hope to hundreds of affected residents.
General Manager, Bernard Avle recounted how swift action, listener engagement, and purposeful fundraising led to tangible results in the aftermath of the Volta River floods.
“In 2023, we had calls from a few communities around the flooding of the Volta. After doing what we call a Radiothon, we were able to raise enough resources to build three shelters for displaced people. We built a whole hospital in Mepe, which was the epicenter of the flooding and we sent relief items to 20 constituencies from all the way upnorth from Salaga, Yapei-Kusawgu, down through Afram Plains to the southern part of the Volta.
He noted: “It’s been an awesome experience helping people.”
These interventions exemplify the Foundation’s mission to be a force for good through community engagement and empowerment.
This recognition from MTN Heroes of Change not only affirms the Foundation’s growing influence in the CSR space but also highlights the critical role responsible media can play in shaping developmental outcomes across Ghana.
