The Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie has launched the stage play, *Ghana Must Go*, by renowned playwright Latif Abubakar, in Accra, positioning it as a powerful expression of Ghanaian identity and a catalyst for economic transformation through the arts.
Scheduled to be performed at the Accra International Conference Centre on May 24 and 25, the play forms part of the *Big Push Ghana Project* and is produced by Globe Productions. It is being executed in collaboration with the Ministry of Tourism, Arts and Culture, and the Ministry of Foreign Affairs.
The production is also a central element of the government’s *Black Star Experience*, which aims to showcase Ghana’s cultural excellence to the world.
At the launch on Thursday, May 15, the Minister emphasised the transformative power of cultural storytelling, noting that “Ghana Must Go” serves as more than just a performance as it was a platform for education and global connection.
She urged collective support for the initiative, calling on Ghanaians and stakeholders to rally behind the production to ensure its success.
“So I say to you all, let us push together, let us support this work, share the story, and carry Ghana’s dream, one performance, one city, one audience at a time,” Gomashie stated.
Abubakar highlighted the growing importance of the creative industry in driving national development. He described cultural expression as a strategic tool for economic empowerment.
“Ghana Must Go is our cultural dialogue. A soft power engine and a vehicle of economic mobilisation wrapped in artistic brilliance. Ladies and gentlemen, let me say this clearly. Creativity is no longer just about passion,” Abubakar said.
“It is about power, profits, and progress. If we truly believe in the power of our stories, we must do more than tell them. We must sell them, protect them, and build industries around them.”
He encouraged Ghanaians to see storytelling through theatre and music not just as artistic expressions, but as business opportunities that can preserve the nation’s cultural heritage while boosting economic growth.
“Ghana will not only be known for cocoa, gold and oil, but also for world-class theatre, globally acclaimed music and a thriving creative economy that generates joy, tells our stories and drives GDP growth,” he added.
Calling for nationwide backing, Abubakar stressed that sustained support from citizens, policymakers, and stakeholders is crucial for transforming Ghana’s creative potential into lasting economic gains.
“Let us move from content to currency, from potential to profit and from dreams to economic reality. But to do this, we need your support,” he said.
