The West African Regional Director of CUTS International, Appiah Kusi Adomako, has expressed optimism that DStv subscribers in Ghana will see some reduction in subscription fees following the work of a joint committee set up between government and MultiChoice Ghana.
His comments come after the Minister for Communications, Digital Technology, and Innovations, Samuel Nartey George, announced the establishment of the committee to decide on possible price cuts.
The move follows weeks of tension between the ministry and the pay-TV operator after regulators demanded a 30% reduction in subscription fees. On August 15, the ministry directed the enforcement of a statutory fine of GH¢10,000 per day on MultiChoice for failing to submit required pricing data under the Electronic Communications Act. The company was also warned that its operating licence could be suspended if prices were not reviewed by September 6, 2025.
Speaking with Sammi Wiafe on Eyewitness News on Friday, September 5, Mr. Adomako said consumers should expect some relief.
“If you look at the last time MultiChoice increased prices, the cedi was around GHC16 to a dollar, and we’re still not around GHC12 to a dollar yet. So, still significantly, there should be some level of reduction for consumers,” he said.
He further criticised MultiChoice for not addressing the matter earlier, saying the company’s inaction had worsened the standoff with regulators.
“If MultiChoice had addressed the issue very well, I’m sure it wouldn’t have gotten to the level that it had gotten. With regards to the threats, deadline and daily fine,” he stated.
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