President of IMANI Africa, Franklin Cudjoe, has urged Alan Kyerematen to return to his roots in enterprise development as a defining feature of his political message if he hopes to make a strong impact with his newly rebranded movement, the United Party (UP Plus).
Speaking on The Big Issue on Channel One TV on Saturday, October 18, following the launch of UP Plus, Cudjoe said Kyerematen’s long-standing association with entrepreneurship and private sector advocacy could uniquely appeal to ordinary Ghanaians — provided it is communicated with clarity and purpose.
“If Alan stays the course of understanding that his first love was enterprise, and he could turn that into something sellable… If Alan could reorient his message around building businesses and say, ‘I am here for you, the ordinary person. I am here to give you the opportunity and teach the skills to help you save a little more,’ then that could work,” Cudjoe said.
He added that Kyerematen’s campaign would connect more effectively with voters if it shifted away from purely political rhetoric toward practical empowerment and wealth creation.
“If he takes that and says, ‘I want to be the enterprise guy, and I want you to build your own prosperity,’ then that’s a compelling message,” Cudjoe noted. “If Alan is able to move that message away from just saying ‘become members,’ then he can have a clear path.”
Cudjoe’s comments follow the official unveiling of UP Plus, the rebranded version of Kyerematen’s Movement for Change. The launch marks a new chapter for the former Trade and Industry Minister, who has positioned the UP Plus as a centrist, reform-oriented political alternative ahead of the 2028 general elections.
At the launch, Chairman Abubakar Saddique Boniface described UP Plus as a platform for credible leadership and transformational governance, built on competence, inclusivity, and universal values.
Alan Kyerematen, in his address, called the new political identity a “new dawn” for Ghana, promising to usher in a golden age of business-led economic transformation. He outlined a vision anchored on job creation, transparent governance, anti-corruption, and inclusive development.
The UP Plus, which received its certification from the Electoral Commission on October 3, 2025, pays homage to a historic name in Ghana’s political history while seeking to offer a credible alternative to the long-standing dominance of the New Patriotic Party (NPP) and the National Democratic Congress (NDC).
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