The Ghana Tourism Authority (GTA) has held a key stakeholder engagement meeting as part of preparations for the 2025 edition of December in GH, a flagship component of the broader Black Star Experience.
The meeting convened event organisers, industry partners, security agencies, and other critical players within the tourism and creative sectors. It took place on Wednesday, November 19, 2025, at the Shipper’s Authority.
Addressing participants, the Chief Executive Officer, Maame Efua Houadjeto, emphasised the need for stronger coordination and disciplined execution as Ghana gears up for another globally anticipated festive season.
She highlighted that the Black Star Experience, driven significantly by December in Ghana, has grown into a national engine boosting tourism arrivals, stimulating investment, expanding the creative economy, and deepening regional involvement.
This year’s robust calendar reflects the increasing confidence the international community places in Ghana as a premium destination.
The CEO was clear: growth must be matched with responsibility. She stressed the imperative of enhancing safety, compliance, and operational excellence across all events, noting that visitors choose Ghana for the quality and authenticity of its experience, and the industry must continue to uphold that trust.
The stakeholder session focused on strengthening inter-agency collaboration, identifying operational gaps, anticipating risks, and reinforcing the standards required for smooth implementation. Maame Efua Houadjeto encouraged openness, agility, and a solutions-driven approach across all institutions involved.
She outlined three critical operational priorities for the 2025 season:
1. Strengthening compliance and safety across all event venues.
2. Ensuring timely communication and coordination to eliminate last-minute disruptions.
3. Enhancing data collection and reporting to support evidence-based planning and impact measurement.
The CEO reassured stakeholders of GTA’s continued support through structured facilitation, responsive inter-agency coordination, and swift resolution of bottlenecks, all aimed at ensuring a seamless and impactful festive period.
The Ghana Tourism Authority reaffirmed its commitment to preserving the credibility of the Black Star Experience and delivering a December season that commands global attention.
