Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA), Abeiku Santana, has disclosed that model and entrepreneur Hamamat Montia and award-winning musician Wiyaala are set to be commissioned as tourism ambassadors as Ghana intensifies efforts to market its culture and local products to the world.
The revelation comes amid renewed conversations about Ghana’s global tourism visibility following the recent visit of American YouTuber and streamer IShowSpeed, which sparked widespread online attention and reignited calls for a more aggressive and youth-focused tourism promotion strategy.
Speaking on Joy News, Abeiku Santana said the two personalities have already been engaged by the Minister for Tourism, Culture and Creative Arts, Dzifa Gomashie, and will play key roles in promoting specific aspects of Ghana’s tourism identity.
“Our sister Hamamat, I mean, will be commissioned as a tourism ambassador for shea butter. Wiyaala also is coming on. I’m not supposed to even disclose this, but I think I’ve let it out because you asked me the question. The Honourable Minister, Honourable Dzifa Gomashie, has engaged these people,” Abeiku Santana revealed.
Hamamat has recently gained attention not only for her international modelling career but also for her strong promotion of shea butter and natural skincare products, a sector closely linked to Northern Ghana’s local economy and women-led trade.
Wiyaala, on the other hand, is widely known for projecting Ghanaian culture through music, language and traditional aesthetics, earning recognition for her energetic performances and unapologetic African identity on global stages.
The move is expected to form part of a broader plan by the Tourism Ministry and the GTA to use influential Ghanaian personalities to amplify the country’s cultural appeal, deepen destination branding, and spotlight local industries such as shea production, arts, music and heritage tourism.
Although no official date has been announced for the commissioning, Abeiku’s comments suggest the engagements are far advanced, with further details expected from the Tourism Ministry in the coming days.
