Ghanaian fashion brand, WearGhana has unveiled a new campaign dubbed “Do Ghana Good.”
WearGhana in a statement stated that the “campaign aims to get Ghanaians talking and sharing good things about Ghana, ensuring Ghana enjoys an image booster.”
“There are two ways of shaping behaviour: using rewards – carrot – and using punishment – stick. And while some might argue that the stick works better, it is proven that done well, rewards are much more effective in helping reinforce or change behaviour and that is why WEAR Ghana has rolled out an intervention which will make heroes of people and institutions who do things that inure to the benefit of Ghana and Ghanaians: Do Ghana Good.”
About Do Ghana Good campaign
Ghanaians are expected to identify people and institutions who are doing things that benefit others and society significantly.
They are then supposed to post the exploits of the heroes they have identified on Facebook and Instagram and add the hashtag #DoGhanaGood.
WearGhana will then screen the submissions, select the most memorable nominees, seek them out, reward them with a “Do Ghana Good” heroes plaque and amplify their exploits, so as to encourage others to also put their shoulders to the wheel to help make our nation great and strong.
If you are Ghanaian with the good of Ghana at heart, this is an intervention you want to actively support and promote. Together, let’s all commit to Do Ghana Good.
Angorkor Nai-Kwade, Co-founder of WearGhana stated in the statement that:
“Even though WearGhana makes the best clothes in the world, we consider ourselves to be much more than a clothing line. We see ourselves first and foremost as a movement dedicated to changing the narrative on all things Ghana and by extension Africa, by proving that Ghanaians (and Africans) are capable of world-class excellence.” She added, “For us when we say WEAR Ghana, we are not referring to made-in-Ghana clothes. WearGhana is a clarion call to Ghanaians to wear a Ghana-first mentality, all the time. That is why are rolling out the Do Ghana Good intervention to celebrate those who heed this call and do things that will move Ghana forward, and in the right direction.”