Advans Savings & Loans has held its annual Customer Celebration Week to appreciate its customers for their loyalty towards the institution.
The week-long celebration across all branches was held between 24th to 28th November.
It included a number of activities to show appreciation towards customers of Advans, with a focus on improving the customer experience and emphasizing the importance of high customer service standards.
Highlights of the programme included a customer service feedback survey with clients visiting branches and management taking over front desk roles in branches and at the contact center to serve and interact with clients.
Management and staff also visited clients’ homes and businesses to interact with them and offer them surprise gift bags, as well as help them in their daily business routines and other activities.
This initiative is in line with Advans’ commitment to providing client centered and innovative financial services tailored to its client’s needs, illustrated over the last few years by the launch of a self-service mobile banking channel for clients to perform transactions outside of branches, a field teller service to collect clients’ cash at their homes and businesses, and the contact centre which receives over 1000 calls per month.
Speaking at the launch of the celebration at the head office, Mr. Francis Owiredu, Acting Chief Executive Officer at Advans Savings and Loans, said: “Customer Celebration Week has provided another opportunity for Advans Savings and Loans to reinforce its leadership in customer care in the financial industry through client centric and professional delivery of financial services”.
He thanked Advans Ghana’s clients for their loyalty over the last 10 years, helping to make the company a preferred brand in Ghana today.
The Chief of Sales of the Advans Group, Mr. Olivier Bailly-Béchet, said “We’d like to thank our Ghanaian customers for doing business with us and giving us feedback to help to improve our customer experience.”
He reiterated the Advans Group’s commitment to providing accessible and simple banking services to make banking easier and more convenient for clients.
Commenting on Advans Group’s commitment to financial inclusion he said “Our area of expertise is helping small, micro and medium size businesses expand. We set out to empower MSMEs in the area of financial inclusion to help in the general socio-economic development agenda of the countries we are based. We are proud to say that the Advans Group which is present in 10 countries has provided a platform for many small and individual businesses to grow larger and more successful.”
The company as part of showing appreciation to its clients and staff, climaxed the 10th anniversary with a grand dinner.
The occasion was used to appreciate the outstanding contributions of some staff members and their and commitment to the company.
Advans Ghana currently serves over 55,000 clients across the country, with over 125,000 loans disbursed since its inception, and over 600 million GHS disbursed.
Addressing the gathering, the acting CEO, Mr. Francis Owiredu, said “We started this journey in 2008 with less than 30 staff. Today, we have one of the largest branch networks in the Savings and Loans industry in Ghana with 19 branches across 7 regions, providing direct employment to over 620 individuals. We owe our successes to you, our loyal clients and dedicated staff, because you believed in us and have stayed with us all these years” he said.
About Advans Savings and Loans
Advans Ghana Savings and Loans Limited was licensed by the central bank of Ghana in October 2008. Advans Savings and Loans’s shareholders are Advans SA, IFC, Kfw and Societe General, Ghana.
As a registered savings and loans, Advans Savings and Loans provides micro and SME loans and offer several current, savings and investment accounts for both individuals and MSMEs. Advans Savings and Loans aims to become the leading MSME financial service provider and the preferred financial partner for MSMEs in Ghana.
The Advans Group in brief
Advans’ vision is to build a model group of microfinance institutions (MFIs) in Africa, the Middle–East and Asia. Its mission is to respond to the need for financial services of small businesses and other populations who have ill-adapted, limited or no access to formal financial services.
The Advans Group currently spans nine countries, namely Cambodia, Cameroon, Ghana, the Democratic Republic of Congo, Côte d’Ivoire, Pakistan, Nigeria, Tunisia and Myanmar.
As at end September 2018, the group served more than 860,000 clients and employed 6,700 staff, with a Gross Loan Portfolio of €855 million, and a total of €470 million in savings deposits.
Headquartered in Luxembourg with its support services in Paris, the group’s shareholders are EIB, KfW, FMO, CDC Group plc, FISEA (AFD Group), IFC and Advans Invest.
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By: citinewsroom.com|Ghana