Fidelity Bank on Thursday, February 13, 2020 presented a cake to Citi FM as part of this year’s World Radio Day celebrations.
The gesture was part of the bank’s efforts in acknowledging the role radio has played in the development of Ghana.
It was also to strongly acknowledge the contribution and commitment of Citi FM in shaping national discourse and policies for the socio-economic development in the country.
Citi FM has for the past 15 years served Ghanaians with quality programming in news, current affairs, sports, entertainment, advocacy, and campaigns – a niche that has sealed the station’s name as the top English speaking radio station in Ghana in terms of audience ratings and listenership.
This is evident in the number of awards the station has received over the years particularly with its flagship morning show; The Citi Breakfast Show.
Celebrated annually on February 13, World Radio Day is a date proclaimed by United Nations Education Scientific and Cultural Organization (UNESCO) to celebrate radio broadcast, improve international cooperation among radio broadcasters and encourage decision-makers to create and provide access to information through radio, including community radios.
It is also an occasion to draw attention to the unique value of radio, which remains the medium to reach the widest audiences.
The 2020 edition is being celebrated under the theme, ‘Radio and Diversity’ to bring the focus on diversity, linguistic tolerance and plurilingualism.
Fidelity Bank and impact
Fidelity Bank was issued with a universal banking license on June 28 2006, thus becoming, the 22nd bank to be licensed by the Bank of Ghana under the Banking Act, 2004 (Act 673) – Repealed and replaced by the Banks And Specialised Deposit-Taking Institutions Act 2016 (Act 930). The Bank is owned by Ghanaian individuals, other institutional investors and its senior executives.
The Bank was formerly Fidelity Discount House, the leading discount house in Ghana. After operating profitably for 8 years, the business environment in the country attracted investors to the idea of establishing a bank.
Fidelity Bank has a team of high calibre professionals with diverse skills and experience.
The Bank has invested heavily in technology and continues to focus on staff training to ensure excellence in service delivery in consonance with international best practices. Fidelity Bank offers a comprehensive range of products and services to meet the banking and financial needs of existing and potential customers. The Bank continually reviews the demographics of our client and customer segments to ensure that our offerings meet the banking and financial needs of existing and potential customers.
Fidelity Bank’s vision is to become a world-class financial institution that provides superior returns for all stakeholders. With people who are professional and proactive, state of the art technology, exceptional corporate governance standards, good knowledge of the local market, financial capital and above all, a customer-centric culture, Fidelity Bank is contributing its quota to the development of the banking industry and by extension, the Ghanaian economy.
It sees corporate responsibility as more than a social mandate through opportunities to serve.
The bank seeks to make a meaningful difference and leave a lasting, positive impact on Ghanaian society, guided by a single, unifying theme of building lives through finance and to achieve its CSR strategy and address genuine societal needs.