The World Initiative for Soy in Human Health (WISHH) today launched a campaign dubbed ‘Go for Soya Chunks’ to increase awareness and promote the nutritional benefits of soya chunks among Ghanaians.
The campaign, which will run from July to December 2021 will include targeted activities for stakeholders from the Ghana School Feeding Programme (GSFP), National Association of Domestic Bursars and Matrons (NADBAM), and members of the public.
These include sampling events, sharing of testimonial videos, and a pre-recorded demonstration video.
There will also be a bazaar dubbed ‘Soy Food Festival’ in October to showcase various local meals prepared with processed soy ingredients.
“We are pleased to launch this campaign with local stakeholders in Ghana because we believe that consumers are proactively seeking other affordable and tasty protein options, source of protein, high in fibre, and low on fat.”
“Soya Chunks are a great source of protein, high in fibre and low on fat. Thyey are also high in minerals and vitamins,” says Chris Slemp, Project Director of World Initiative for Soy in Human Health (WISHH)- Africa Division
He added that soya chunks are an affordable protein option with long shelf life (10-12 months) and do not require refrigeration.”
He encouraged Ghanaians to consume the fresh and well-cooked version if they really want to reap the health benefits of soya chunks.