PZ Cussons Ghana has launched its Cussons Baby Moments Competition in Accra with a prize package of GHC 10,000 for the ultimate winner.
The contest which is aimed at enhancing a great bond between mother and babies also seeks to provide some fun times for families.
In an interview with Citi Business News Brand Development and Activation Manager at PZ Cussons, Haphsa Arthur, said the competition seeks to draw parents closer to their babies to establish an early bond among them.
“This is the launch of our season one of the cussons baby moments competition. We thought instaed of doing it from more of the health and education point of view, lets come out and create something that mothers can connect around. Fathers can connect around, the family can connect around. And who better to connect around and bond with than our own babies? So it is a baby bonding competition” she explained.
“The process is just simple and interesting where parents who have purchased at least three of Cussons baby products take nice pictures with their babies showing the products log on to the website www.cussonsbaby.com.gh” she further added.
The activation
The event, which was christened “Cussons Baby Moments” saw several mothers with their gorgeous babies participate in the launch at the Legon City Mall.
Madam Arthur also stated that the promotion will be running on both facebook and on their website.
These products, according to PZ Cussons Ghana, are clinically tested and approved and as well met the requirements of all the regulatory bodies, both in Ghana and abroad.
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By: Jessica Ayorkor Aryee/citinewsroom.com/Ghana.