Data analytics and credit risk scoring company, Superfluid Labs, has entered a partnership with cloud communications provider Beem to support businesses in Africa with data-driven marketing campaigns that will help them to accurately deliver communications across mobile channels to their customers.
Superfluid Enterprise Intelligence Platform provides customer retention and segmentation capabilities from business data which enables valuable communications.
On the other hand, BeemEngage allows businesses to engage with customers across SMS, USSD and WhatsApp, in addition to in-app integration APIs.
The partnership will help in the delivery of personalized services and products, increase customer retention, churn or dormant account reduction, improve cross-selling and upselling, consumer scoring, higher customer satisfaction and increase transactions.
The two companies are looking to take advantage of the opportunities presented by AfCFTA to deliver services to consumers across the continent through AI-powered digital solutions and communication.
About Superfluid Labs
Superfluid Labs, the best Data Analytics and Credit Risk Scoring company at the African Tech Summit 2020 provides data-driven credit risk scoring, customer analytics and segmentation, and business intelligence solutions for businesses in Africa.
The company delivers over 200 standard insights and 100 predictive models for B2C businesses in the Financial Services, Clean Energy, Technology, Agriculture, and Retail/Commerce business verticals.
At Superfluid Labs, we believe in the power of data and artificial intelligence (AI) for unlocking profitable growth.
Beem provides an integrated communications and financial services platform with the largest mobile network reach in Africa, empowering businesses to scale quickly and effectively throughout the African continent.
To drive the commercial growth for our customers, Beem offers advanced SMS messaging, USSD, Airtime, Chatbot, Mobile Money & Airtime solutions through easy-to-integrate Beem APIs as well as a self-service platform, Beem Engage. At Beem, we envision an Africa powered by enterprises, empowered through technology. We believe mobile technology will help companies drive growth and commerce in Africa well into the coming decades.