• About Us
  • Contact Us
  • Photo Gallery
  • Privacy Policy
  • Terms of Use
  • Citi TV
Saturday, September 23, 2023
Citinewsroom - Comprehensive News in Ghana
  • Home
  • News
  • Business
  • Sports
  • Showbiz
  • Opinion
  • Infographics
  • Listen To CitiFM
  • Videos
No Result
View All Result
Citinewsroom - Comprehensive News in Ghana
  • Home
  • News
  • Business
  • Sports
  • Showbiz
  • Opinion
  • Infographics
  • Listen To CitiFM
  • Videos
No Result
View All Result
Citinewsroom - Comprehensive News in Ghana
No Result
View All Result

SCENT OF AFRICA launches new fragrances in Abidjan in collaboration with ZINO Boutique

June 29, 2023
in Lifestyle
Reading Time: 4 mins read
ShareShareShareShare

Africa’s first fine fragrance house, SCENT OF AFRICA, in expanding its footprint, announced its partnership with the esteemed ZINO Boutique in Abidjan, Côte d’Ivoire.

The brand unveiled its latest fragrance duo, BÉZI (for men) and BELLUA (for women), the third chapter from the Eternal Legends Collection inspired by legends in African mythology. 

The highly anticipated event after the successful launch of the first two fragrance duos Rakh & Nefee, Hagé & Laïka, took place at the exquisite Gina by Zanoni restaurant in Abidjan, Côte d’Ivoire.

The venue was adorned with beautiful floral and vegetation arrangements, reflecting the essence of the new duo, Bézi and Bellua. The master of ceremonies for the event was Deborah Mutund, distinguished TV presenter and influential figure in the world of social media.

Incoming guests were captivated by the enchanting melodies of a Kora player at the entrance, as well as an enthralling welcome dance that set the stage for an unforgettable experience.

Bézi, Eau De Parfum is a woody marine scent, co-created by Olivier Pescheux and Jacques Huclier. Bézi is the embodiment of Nyami Nyami, the powerful god of the Zambezi River.

This fragrance captures the exhilarating freshness and courageous spirit of the deity. Just as the river adapts to change, Bézi diffuses a straightforward, intense, and powerful aura, with captivating African ingredients including black pepper from Madagascar, Egyptian geranium and Somali incense.

Bellua Eau De Parfum co-created by Perfumers Delphine Lebeau and Nelly Hachem-Ruiz is an aquatic fruity floral scent. Bellua pays tribute to Bele Alua, the tree guardian from Ghana, emphasizing the significance of forests in nurturing life.

The Bellua woman, known for her generosity and radiant beauty, exudes natural charm and captivating allure. Key ingredients from the continent in its formation include Madagascan tagetes, ginger and ylang-ylang, as well as jasmine from Egypt.

Guests immersed themselves in the stories of the legends through the fragrance sampling experience at a dedicated fragrance bar, where the entire Eternal Legends Collection was showcased, with a special emphasis on the alluring Bézi and Bellua.

Complementing the evening, were curated Bézi and Bellua -inspired cocktails crafted to highlight the ingredients of these exceptional fragrances.

The highlight of the evening was the exclusive unveiling of the adverts for Bézi and Bellua. For the first time, SCENT OF AFRICA embodies the heroes of its fragrances with the Bézi man and the Bellua woman, providing the guests with a glimpse into the captivating stories and personalities behind these perfumes.

Tanal Ghandour, Founder of SCENT OF AFRICA said “Bézi and Bellua, typical of the Eternal Legends Collection, represent a true sensory celebration, blending the rich cultural heritage and captivating essence of the African continent into mesmerizing fragrances. This collaboration with ZINO Boutique, a prominent name in the industry, brings to life our shared passion for elegance, innovation, and excellence.”

Commenting on their partnership with SCENT OF AFRICA, M. Charan Daswani, the Operations Director at ZINO Boutique said “We are delighted to join forces with SCENT OF AFRICA. Delighted to have the first African fine fragrance brand in our stores. Together, we aim to redefine the fragrance landscape offering our discerning customers an unparalleled sensory experience that transcends boundaries.”

Following the launch, SCENT OF AFRICA is now also available in Côte d’Ivoire at ZINO Cap Sud Boutique and at Dufry, located at Félix-Houphouët-Boigny International Airport. Discover more about SCENT OF AFRICA at www.scentofafrica.com and follow @scentofafrica on social media.

 

 

 

 

 

ShareTweetSendSend
Previous Post

Nature Aid, DKA Austria intensify awareness on child labour prevention

Next Post

Ofori-Atta and Asenso-Boakye expected in Parliament today

Related Posts

Lifestyle

Scent Of Africa seizes Gold victory in the 2023 NY Product Design Awards

April 25, 2023
Lifestyle

Scent of Africa launches Chapter 2 of its ‘Eternal Legends’ Collection

December 16, 2022
Business

Scent of Africa launches exclusive fragrance duo under its new ‘Eternal Legends’ collection

March 9, 2022
Next Post

Ofori-Atta and Asenso-Boakye expected in Parliament today

TOP STORIES

Ofankor: Three-storey building under construction collapses

September 23, 2023

Okyem Aboagye’s death painful – Kyei-Mensah-Bonsu mourns

September 23, 2023

Jubilee House is the safest place to protest – Mornah hits back at police

September 23, 2023
Load More
ADVERTISEMENT
Citinewsroom - Comprehensive News in Ghana

CitiNewsroom.com is Ghana's leading news website that delivers high quality innovative, alternative news that challenges the status quo.

Archives

Download App

Download

Download

  • About Us
  • Contact Us
  • Photo Gallery
  • Privacy Policy
  • Terms of Use
  • Citi TV

© 2023 All Rights Reserved Citi Newsroom.

No Result
View All Result
  • Home
  • News
  • Business
  • Sports
  • Showbiz
  • Opinion
  • Infographics
  • Listen To CitiFM
  • Videos

© 2023 All Rights Reserved Citi Newsroom.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT