The Tour Operators Union of Ghana (TOUGHA) was bestowed with the prestigious award for “Trade Associations – Contribution to Tourism Development” at Ghana’s National Tourism Awards.
The event marked a significant moment as it was organised as part of the 50th-anniversary celebration of the Ghana Tourism Authority, bringing together key stakeholders from both the public and private tourism sectors.
The evening was not only a celebration of excellence but also a showcase of rich Ghanaian culture and music, setting the perfect backdrop for acknowledging outstanding contributions to the country’s tourism landscape.
The citation accompanying TOUGHA’s award highlighted the pivotal role played by the private sector in the thriving tourism industry.
It commended TOUGHA’s unwavering commitment to fostering the growth of domestic tourism in Ghana. Since 2020, TOUGHA has actively engaged its members in immersive experiences, exploring tourist sites and attractions across the nation.
One noteworthy initiative mentioned in the citation was TOUGHA’s instrumental role in executing the Ghana Tourism Authority’s domestic campaign, “See Ghana, Share Ghana,” over the past few years. This campaign has been a driving force in encouraging locals to explore and appreciate the diverse beauty that Ghana has to offer.
The Ghana Tourism Authority expressed its pleasure in presenting the Honorary Award to TOUGHA, acknowledging the union’s efforts in propelling the tourism sector forward.
Mrs. Alisa Osei-Asamoah, the President of TOUGHA, led the delegation to receive the award. In her remarks, she expressed gratitude for the recognition and dedicated the award to her executive team and the members of TOUGHA. Mrs. Osei-Asamoah underscored the immense support received from the team, which has transformed TOUGHA into a formidable force within the tourism industry in recent years.
Looking to the future, Mrs Osei-Asamoah affirmed that “the award would serve as a motivation for TOUGHA to further contribute to the growth of Ghana’s tourism.”
She extended her appreciation to the Ghana Tourism Authority for the acknowledgment cementing the collaborative efforts between the public and private sectors in shaping the nation’s tourism narrative.