• About Us
  • Contact Us
  • Photo Gallery
  • Privacy Policy
  • Terms of Use
  • Citi TV
Wednesday, January 27, 2021
Citinewsroom - Comprehensive News in Ghana
Voters' Diary
  • Home
  • News
  • Business
  • Election 2020
  • Showbiz
  • Sports
  • Infographics
  • Livestream
No Result
View All Result
Citinewsroom - Comprehensive News in Ghana
  • Home
  • News
  • Business
  • Election 2020
  • Showbiz
  • Sports
  • Infographics
  • Livestream
No Result
View All Result
Citinewsroom - Comprehensive News in Ghana
No Result
View All Result

Facebook advertisers will be back ‘soon enough’ – Zuckerberg

July 3, 2020
ShareShareShareShare

As the ads boycott grows, Mark Zuckerberg shows no sign of backing down.

“My guess is that all these advertisers will be back on the platform soon enough” the Facebook chief executive has said.

Campaigners accuse the tech firm of being too slow and reluctant to remove some hateful content.

But Zuckerberg added: “We’re not going to change our policies or approach on anything because of a threat to a small percent of our revenue.”

The comments were made to Facebook staff at a private meeting last Friday, and were subsequently leaked to the Information news site.

The social network has confirmed they are accurate and also announced a fresh development: its chief executive is to meet the organisers of the boycott – Stop Hate for Profit.

It illustrates the concurrent ways Facebook is dealing with the matter.

The first is to be publicly conciliatory: offer smaller changes and hit home its message that hate has no place on the platform.

The second is to privately play down the impact of the boycott: reassure advertisers and resist any fundamental changes to Facebook’s business model.

Balancing act

Yesterday the firm’s global affairs chief, Sir Nick Clegg, published an open letter to the ad world.

He attempted to assuage fears the company hadn’t done enough to combat hate. Not surprisingly, he didn’t echo his boss and add: “You’ll be back.”

Now, of course companies have different internal- and external-facing messages.

But this one, in particular, underlines the delicate tightrope that Facebook is trying to tread.

The company is undoubtedly rattled by this boycott. According to a list compiled by its organisers, more than 600 brands are now involved.

This week Facebook sent an email to companies and ad agencies assuring them it was doing all it could to remove hate speech.

“This work is never finished, and we’re proud of how our apps can help people come together, learn, and organize against hate and show their solidarity,” an email to one ad agency said.

But the boycott isn’t hurting Facebook as much as you might think.

In fact, Zuckerberg, in that same employee meeting, called the problem a “reputational and a partner issue” rather than a financial one.

And he has a point. The vast majority of large companies are still advertising with Facebook.

And thousands upon thousands of small-to-medium-sized businesses are doing likewise.

Return to Washington

One advertising executive sent me an expletive-riddled text yesterday, dismissing the idea its clients would stop advertising on Facebook.

It’s that kind of message that gives Zuckerberg reason to be bullish.

Areeq Chowdhury, from WebRoots Democracy, also believes the companies that have joined the boycott will come back.

“The advertising being offered by these internet giants is unparalleled.” he says.

“The level of targeting they can achieve is not matched anywhere else, so I find it hard to believe that a lot of them will stop advertising in the long run.”

That seems to be what the market thinks, too.

After a dip in Facebook’s share price, it’s back to pretty much where it was last week.

So, Facebook’s strategy so far seems to be working.

The far greater worry is contagion – for example, if users started to leave Facebook and Instagram in large numbers in response to the boycott. But once again, there’s little evidence of that happening.

On Wednesday, it was confirmed that Zuckerberg – along with Google’s Sundar Pichai, Apple’s Tim Cook and Amazon’s Jeff Bezos – would testify before Congress in an antitrust hearing later this month.

If the boycott continues to gather force, it could be an uncomfortable encounter, however secure Facebook may feel.

Source: BBC
Tags: AdvertisersfacebookTechnology
Previous Post

Mahama mourns renowned surgeon, Dr. Kisser who died after COVID-19 infection

Next Post

Carlos Ahenkorah’s resignation must be applauded – Ursula Owusu

Next Post

Carlos Ahenkorah's resignation must be applauded - Ursula Owusu

TOP STORIES

Rawlings came through for me during difficult period in my presidency – Akufo-Addo

January 27, 2021

UDS-Tamale to be renamed after Rawlings as family accepts Akufo-Addo’s proposal

January 27, 2021

There’s no policy for turning away non-COVID cases from hospitals – GHS boss

January 27, 2021
Load More
ADVERTISEMENT
Citinewsroom – Comprehensive News in Ghana

CitiNewsroom.com is Ghana's leading news website that delivers high quality innovative, alternative news that challenges the status quo.

Archives

Download App

Download

Download

  • About Us
  • Contact Us
  • Photo Gallery
  • Privacy Policy
  • Terms of Use
  • Citi TV

© 2020 All Rights Reserved Citi Newsroom.

No Result
View All Result
  • Home
  • News
  • Business
  • Election 2020
  • Showbiz
  • Sports
  • Infographics
  • Livestream

© 2020 All Rights Reserved Citi Newsroom.

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?