Unilever Ghana Limited has officially introduced two new enhanced variants of its Closeup toothpaste into the Ghanaian market.
The new Closeup Triple Fresh Formula Toothpaste comes with improved flavour and minty taste in Red Hot and Menthol Fresh variants.
Speaking at the launch in Accra, Mame Serwah Saifah, Brand Manager, Oral Care Division of Unilever Ghana, advised consumers to stick to oral habits that promote good oral health.
She said, the new Closeup contains a special purifying gel that cleans to the deepest corners of the mouth, with ice-cool crystals giving intensive cooling, leaving the mouth refreshed, while the antibacterial mouthwash fights off 99% of bacteria.
“What characterizes this new range is that they have been developed to meet the individual oral care needs of our consumers.”
“In addition, this new range of Closeup has been improved to include components of purifying gel, ice-cool crystals, and anti-bacterial mouthwash to completely care for, clean, and protect consumers’ teeth. This composition ensures that consumers enjoy an all-around and 3-in-1 benefit from just one toothpaste,” she added.
The new Closeup Triple Fresh Formula Red Hot and Menthol Fresh variants will be available to consumers at supermarkets and shops nationwide.
The event was held at Silicon House in Tesano, where guests were entertained with performances by Kidi, Kofi Jamar, and Yaw Tog.