CXP Ghana successfully held their highly anticipated 3rd annual customer conference at the Labadi Beach Hotel in Accra.
The event which marked a significant milestone in the customer experience industry in Ghana, saw industry leaders converge to explore the theme, “Customer Centricity: Re-orienting Business, Technology, Process, and People Around the Customer.”
The conference brought together major industry players, who were immersed in the world of customer experience, as well as passionate advocates and influential figures driving the customer experience agenda in Ghana. With their shared commitment to enhancing the customer journey, this gathering promised to be an enlightening and transformative experience.
During the event, Esther Dokuwaa Ofosuhene, the President of CX Ghana, in her welcome address took the stage to emphasize the vital role of customer experience in today’s business landscape. She underscored that customer experience is not merely a buzzword but rather the lifeblood of any successful organization. According to her, customer experience serves as the driving force behind customer loyalty, advocacy, and, ultimately, business growth.
“In today’s fiercely competitive marketplace, companies must move beyond the traditional approach of merely offering products or services,” she explained.
“They must craft memorable and meaningful interactions that not only satisfy customers but leave them genuinely delighted.”
The conference served as a unique platform that bridged local and international experts in the field of Customer Experience. It featured an array of informative presentations and thought-provoking panel discussions, providing attendees with valuable insights and strategies to bolster their commitment to customer-centric approaches.
In summary, CXP Ghana’s 3rd annual customer conference was a testament to the growing importance of customer experience in the business world. It served as a gathering of minds dedicated to putting the customer at the heart of everything they do. As the event concluded, it left attendees inspired and equipped to embark on a journey of creating exceptional customer experiences, fostering loyalty, and driving business success in today’s dynamic and ever-evolving market.
Speakers at the conference included; Sylvia Inkoom (Executive Director, First National Bank Ghana), Claire Boscq (Customer and Employee Experience Keynote Speaker and BizShui Creator) and CEO of BP Group UK, Steve Towers.
The first panel saw Lead Architect for Absa Bank, Anthony Fesu, CEO of Multithread ICT solutions, Benjamin Akuffo and CEO of Rancard Solutions Ernest Osei-Wusu speak on Re-orientng business nad technology around the customer
The second panel for the conference saw, Dr. Birago Antwi-Agyei (Assistant Commissioner, Customer Experience, Ghana Revenue Authority), Paa Kwesi Barnes (Managing Consultant, Senrab Consultech) and Senyo M. Adjabeng (Labor Consultant & Director, WBHO Ghana Ltd) interactive with participants on the topic; Re-orienting people and process around the customer