The HOPE Campaign has commenced its campaign activities towards the 2024 Elections. The campaign for the election is dubbed the “HOPEinBawumia” Campaign.
Fueled by its mission to connect with a vibrant Generation Z and millennial audience, the campaign team embarked on a listening tour at various universities in the capital.
“We had the pleasure of exploring a few campuses in Accra as part of our preparatory work. Our team uncovered that the “HOPEinBawumia” campaign could benefit from a catchy tagline to resonate with the vibrant Generation Z and Millennials.
“The tagline we will be working with is ‘Bawuuzy,’ Nana Yaw Manteaw, the co-founder of The HOPE Campaign said.
“We are thrilled to report that the HOPE tagline, Bawuuzy, has struck a chord with the youth. Their positive response has been overwhelming and inspiring.
Manteaw explained that the campaign goes beyond slogans. According to him, it’s about finding a leader who can tackle head-on the issues facing Ghana today, forge a strong connection with the younger generation, and pave the way for a brighter tomorrow.
According to Manteaw, “Bawuuzy” is the right person for the job.
The HOPEInBawumia Campaign encourages Ghanaians to follow their activities on their social media pages.
https://www.facebook.com/HOPEinBawumia?mibextid=LQQJ4d
https://www.instagram.com/hopeindmb/?igsh=MWNyYmlndHljemdueg%3D%3D
