Guinness Ghana Breweries PLC has renewed its commitment to boost customers’ profitability with the launch of a loyalty program targeting its key wholesalers, retailers and distributors across the country.
Dubbed “YɛnNyinMbom”, which means ‘let’s grow together’, the loyalty program will reward customers with outstanding sales performance and innovative ways that ensure products reach consumers.
Speaking during the launch ceremony, Teye Mkushi, Finance Director at GGB PLC noted that the loyalty program is a great way to give back to customers and to add value to their business since they are a key part of the company’s growth and sustainability.
“At Guinness, we believe in creating value for all our stakeholders and we are happy to introduce “YɛnNyimMbom” to support our customers who ensure that our products reach the market and consumers everyday”.
The best performing customer and overall winner will get a brand new mini-truck while other prizes for the top performers will include cash prizes of up to GHc 10,000 every quarter, free DSTV subscriptions, television sets and freezers, a bar make-over for the tier one top performer and percentage volume increments.
The Commercial Director at GGB PLC, Obinna Anyalebechi speaking at the launch ceremony said “Our customers deserve the best for their loyalty and support to our brand. We are happy to be delivering a loyalty program that will boost their profits as a result of stocking our products. Their growth is our priority and we encourage all them to be part of “YɛnNyimMbom” so we can grow together”.
The “YɛnNyimMbom” loyalty program will run from July to December, 2019.